Viro

Inspired by a data-driven ESG investing tool I coded — where users compared companies based on sustainability metrics — I saw potential to apply those same principles to personal behavior. My research revealed that while 80% of Gen Z express interest in sustainability, fewer than half take consistent action due to low visibility of impact and weak incentives. Viro was conceived to bridge that gap: a human-centered system that turns small, measurable eco-actions into tangible rewards.

Jan 27, 2025

Viro

Inspired by a data-driven ESG investing tool I coded — where users compared companies based on sustainability metrics — I saw potential to apply those same principles to personal behavior. My research revealed that while 80% of Gen Z express interest in sustainability, fewer than half take consistent action due to low visibility of impact and weak incentives. Viro was conceived to bridge that gap: a human-centered system that turns small, measurable eco-actions into tangible rewards.

Jan 27, 2025

Viro

Inspired by a data-driven ESG investing tool I coded — where users compared companies based on sustainability metrics — I saw potential to apply those same principles to personal behavior. My research revealed that while 80% of Gen Z express interest in sustainability, fewer than half take consistent action due to low visibility of impact and weak incentives. Viro was conceived to bridge that gap: a human-centered system that turns small, measurable eco-actions into tangible rewards.

Jan 27, 2025

CLIENT

SYS

Role

Founder

Service

Course Project

CLIENT

SYS

Role

Founder

Service

Course Project

CLIENT

SYS

Role

Founder

Service

Course Project

Background

Background

Background

Research

I conducted market research, user interviews, and data analysis to understand what motivates sustainable choices:

  • Surveyed 150+ college students to identify the biggest barriers to environmental action (lack of motivation, tracking, and credibility).

  • Analyzed ESG scoring models used in investment platforms to establish a transparent partner-selection process.

  • Studied behavioral incentive frameworks and environmental psychology literature to inform reward design and UX tone.

These insights highlighted the need for a transparent, gamified system that makes sustainability rewarding, not restrictive.

Designing for impact

Using my research, I crafted an interface where users can:

  • Track eco-friendly actions (e.g., recycling, plant-based meals, sustainable shopping).

  • Earn verified rewards redeemable at ESG-scored restaurants and local partners.

  • View their impact dashboard, connecting personal progress to global sustainability metrics.

Each design decision—color palette, typography, and interaction motion—was chosen to balance optimism with trust, visualizing environmental data in a way that feels both motivating and credible.

Prototype

Prototype

Prototype

I built high-fidelity UI/UX prototypes in Figma and tested them through A/B usability sessions with students:

  • 94% found the platform “motivating” or “encouraging” after the first session.

  • Users showed a 27% increase in intended sustainable behaviors after interacting with the prototype.

  • Feedback led to simplified navigation, more accessible metrics, and clearer reward-earning visuals.

Design Solution

Design Solution

Design Solution

Final Product

The final product merges behavioral design, policy awareness, and data visualization:

  • A reward-driven platform connecting ESG-aligned businesses and conscious consumers.

  • A dashboard system grounded in transparency, allowing users to see their progress and compare impact.

  • A color system reflecting growth and renewal—greens, neutrals, and warm gradients for optimism and energy.

Impact & Reflection

Viro reframes sustainability from obligation to opportunity—making eco-conscious action accessible, measurable, and rewarding. This project deepened my interest in designing tools that blend data science, behavioral motivation, and social impact, shaping how I now approach sustainable product design at the intersection of information and human experience.